Why good editorial is so important.
In any industry, the way a company talks about what it does, and the way it presents itself is, by association, the way it presents its product or service.

Why many companies fail at this.
Companies, predominantly SMEs, can sometimes struggle at the editorial stage - be that in putting out flawless material, in engaging directly with clients, or just in presenting what they do in a slick, appealing way - because, at the root of it, those in charge are not editors or writers.

No-one is denying we all have an ability to write good material, or answer work matters, or engage with clients using editorial marketing, but delegation frees up inspiration for other things.

More and more now, operators are realising that the way to grow who they are and what they do is to actually pursue a ‘narrow but deep’ approach to their business. That means focusing solely on their specialism, and leaving all that annoying other stuff to someone else… and that’s where Write Hand comes into play.

Why outsourcing editorial should be the same as outsourcing anything else.
We are protective over words because they are central to who we are and who we’ve always been from a very young age. Yet having the toolkit to communicate in everyday terms shouldn’t stop us from putting the administration, marketing or promotional use of those words into the hands of others.

The best decision-makers bring expertise into their businesses, be that words, accountancy, HR or simply cleaning the windows.

The new 80/20 rule.
As far as exemplary editorial goes, the 80/20 rule is old hat. We like to call it The 99/1 rule.

In short, your message, promotion or communication that appears to succeed on the basis of 99% of it being perfect, actually fails on the 1% imperfection.

Errors and inaccuracies not only disturb the flow of good editorial; they also imply there is a lack of care, consideration and attention to detail, and that murky reflection of that then shines onto what you’re offering. In other words, a great product or service can be ruined by poor editorial.

White Paper.
Our White Paper, The Impact of Good and Bad Editorial on SMEs, is due for release in November 2024. To reserve your free copy, please email content@write-hand.co.uk.